If you ask the owner of Floral Etiquette she would tell you the truth about her journey and how the biz was (finally) birthed but to make a long story sort of short...

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For many years she struggled with the idea of leaving her very full time job in television to fully pursue her love of floral designing. It wasn't until recent experiences shook her world and helped put life goals and passions in perspective. She often reminisces about the many ideas she came up with as a young creative thinker. Her entrepreneurial spirit was "creative and aggressive" to say the least. When schoolwork seemed challenging (or boring) she found other ways to stimulate her mind. New ideas, inventions and niche specific shops in front of the family home didn't always sit well with her old-school Greek parents, nevertheless she never let go of the idea of one day being a successful business owner.

Fast forward, Floral Etiquette recently blossomed out of an intense passion and drive for creating floral art that brightens people's lives while also providing some fun, witty, humor to the everyday humdrum.